For medical school, we have a massive (269-columns) spreadsheet that Rob has put together over the years with every piece of useful data he could find on medical schools. It contains obvious stuff like MCAT and GPA numbers, and less obvious stuff like which schools are open to out-of-state students, which schools are the most research-oriented, which ones have global health tracks (or any of the other 20+ tracks med schools have). We take all of this knowledge and combine it with your strengths to help find the schools that are most likely to accept you. Then, we share a part of this spreadsheet with you (the part that you need to know about for your applications).
For college, the exploration process is much bigger. We have helped students apply to roughly 400 different schools (out of the 2300 4-year colleges in the US), and we have excellent working knowledge of what types of students these colleges are looking for and where you might be happy and successful. We combine that knowledge with your preferences about what you want from colleges to help generate a list of schools we think you'll love. Then, we work with you to help you research those schools using the wonders of the internet. While it would be great for you to visit every college we suggest, that's unrealistic for most students, so we use the tools of modern technology to explore and decide where to apply.
For grad school, it depends on where you're applying for whether we can help you put together a school list. Just tell us at your first meeting, and we will let you know whether we can help.