Passport is a team of experts dedicated to one thing:

helping you stand out.


Things we believe about the admissions process:

1. Getting In is Needlessly Complex

We’ve seen legions of overwhelmed students (and parents) come through our doors.  We’re here to help each student we work with decipher the admissions code and get back to the things they love.

2. There Are Too Many Rumors

There’s too much hearsay, conjecture, and rumor built into the admissions process. We’ve heard them all, and we’re here to help you figure out what’s true and what’s not (don’t necessarily believe what you read on an internet message board!)

3. Most Applications Are Boring

It’s not that most applicants set out to be boring, but because they just follow the crowd, they end up looking identical to the rest of the applicant pool. We’re here to change that by challenging students to do remarkable things and by helping them figure out what makes them unique.


Rob presenting at one of our seminars.

Rob presenting at one of our seminars.

As an undergrad at the University of Michigan, Rob Humbracht knew he had found an amazing part-time job working as a teacher for The Princeton Review. Rob went on to teach for over a decade, eventually becoming one of the select “Master Trainers” who traveled the country training future instructors. He taught and tutored hundreds of students for the MCAT, SAT, LSAT, GMAT, GRE, and ACT. When Rob moved to San Diego in 2006, he quickly realized that California students needed help not just with standardized tests but with the admissions process as well.

The lack of counseling resources at most colleges and high schools leaves students woefully unprepared for figuring out what they should do to apply well. Rob set out to create a company that would help students put their best foot forward in their applications. Thus, in 2007, Passport Admissions was born.

Pulling from his own nontraditional experiences, Rob wanted to help San Diego students find their passions and become remarkable applicants. Passport is not only dedicated, but immensely capable of helping students differentiate themselves from the masses, or at least differentiate their applications from the pile. When students are truly focused on what they love, they can create an application that admissions officers will love to read. We would call it the cure for the common application, but we have a strict no-cliche policy.

Passport’s growth is a testament to the dedication of Rob and each member of the Passport team, and it wouldn’t have been possible without the many wonderful, unique students we’ve had the pleasure of working with over the years.

Community Mission

An essential part of our mission is to educate the San Diego community on the admissions process by providing free speakers to student groups and parent nights.

Since 2007, we’ve spoken over 250 times in Southern California.  If you'd like to have us out to speak to your student group or school, you can read more here.

In addition to our speaking engagements, we also provide scholarships to students who cannot afford our services. We firmly believe in providing access to higher education regardless of a student’s ability to pay, so we’ve provided alternate arrangements for students with limited budgets.


We realize that not everyone can afford our services, so each year we grant need-based scholarships to ambitious students who have demonstrated the ability to succeed in college, graduate school, or medical school. 

The winner(s) of each scholarship will receive an advising package tailored to their needs:

  • Meetings with an expert advisor to figure out where to apply and how to make you stand out
  • Meetings with a personal editor to brainstorm and edit your application essays
  • Additional resources we give to our students throughout the application process 

Applications are accepted on a rolling basis and each application is reviewed individually.

Click to Apply For A Scholarship.